Missed Targets and Uncertainty: How to Keep Your Sales Strategy on Track in Challenging Times

In today's constantly changing business landscape, missed sales targets and uncertainty can be major roadblocks for sales and marketing executives. Not only do these challenges disrupt day-to-day operations, but they can also have a long-lasting impact on a company's growth and revenue. When B2B businesses miss their sales targets, it can be discouraging for the entire team and lead to a lack of confidence in the sales strategy.